“Our partnership with GENERATE provides a systematic pre-sales process which initiates, maintains and qualifies prospect relationships, but they don’t stop there; they schedule and often reschedule meetings around each prospect’s priority agenda. On the marketing side, GENERATE provides detailed statistics on both market and prospect characteristics, challenges, initiatives and demographics. At least equally important, both current and prospective customers are provided opt-in, proactive, information rich relationships. These relationships enhance account penetration and new business acquisition efforts by elevating both our message delivery targets and the status of our sales team. The marketing benefits include not only the profile and demographic information but a dynamically updated database which yields higher direct marketing productivity.”

– Director, Americas Marketing