The GENERATE team spent time to thoroughly understand our value proposition to customize and deploy their ROD process around our specific objectives. We were very pleased with both the Business Intelligence (BI) they continuously gathered and the relationships they developed with both high level decision makers and other buying influencers. The best part of their methodology is the prospects are invited to self-select if they want to learn more about our business. This “pull” vs. “push” methodology is designed help to form a relationship with the prospect with the outcome of GENERATE scheduling meetings with those who meet our specific qualification criteria. Their “pull vs. push” process keeps all potential prospects in the program continuing to provide fresh and important BI.
– Global Accounts Sales Operations Director