“Our field representatives are leaders in the industry, and this process allows them to focus on what they do best: propose and close new business and serve the range of our existing customers. With GENERATE providing the prospect follow up and tracking, we’re covering all the bases and closing the loop on the sales cycle.

We now have a much better understanding of who and where our prospects are, what it takes to attract them, and what our competition is up to. We’re also more informed about the challenges our broker network faces and how we can help.”

- Chief Executive Officer