“GENERATE’s methodology certainly keeps our experts on their toes. All of the people they’ve put us in touch with are at the top of their field. Their ROD process is helping us maintain visibility on market direction for solutions and applications. The G2 we’re receiving gives us insight into the most current market priorities – we know the kind of issues companies are facing, what technology is or is not doing well in the market, what kind of initiatives are really driving the market today.”

- Vice President, Supply Chain Marketing